Blog
So Many Ways to Price
A number of different approaches to pricing have emerged over the years. The most common are ‘cost plus pricing’ and ‘market following pricing.’ Both of these fall short when it comes to pricing innovation, and a number of alternative approaches have emerged:
Pricing and Innovation
The value metric is the unit of consumption by which the user gets value. The pricing metric is the unit of consumption for which the customer pays. Connecting the two is the secret to both pricing innovation and value-based pricing.
Your One Page Annual Go-To-Market Template
If you were to ask me what the go-to-market strategy is for a company I am running, I should give you a concise answer, but I might talk your ear off instead.
12 Useful SaaS Pricing Strategy Resources
Pricing is one of the highest-impact strategic decisions that startups make, yet often the least amount of time is spent on it.
The Importance of Back-Office on Company Value
If you're considering taking an investment or preparing for an acquisition, your company's potential valuation is one of the most critical aspects of the deal.
10 Guidelines for Startups on Partnerships with Big Companies
The situation I see startup CEOs most out of their comfort zone is when they are dealing with interest from a large, multi-billion dollar, company in their market that wants to form a strategic partnership with them.
How Your Startup Actually Gets Acquired
You hear it all the time in startup circles. Founders, investors, advisors, and writers are all guilty of saying it at one point or another.
The struggle of articulating strategy & vision to your growing company
Much is said and written about the challenges founder/CEOs face when trying to turn their idea into a product into a team into a high-growth company.